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Mobile Location Analytics (MLA) provides technological solutions for retailers by developing aggregate reports used to reduce waiting times at checkouts, optimize store layouts, and to understand consumer shopping patterns. The reports are generated by recognizing the Wi-Fi or Bluetooth MAC addresses of cell phones as they interact with store Wi-Fi networks. By seeing the movement of devices, retailers can gather data that will help them optimize such things as floor plan layouts, advertisement placement and checkout lane staffing. MLA products work by capturing a device's MAC address, the unique 12-digit number that is assigned to a specific hardware device. This number can be detected by WiFi or Bluetooth sensors. There are separate MAC addresses for WiFi and Bluetooth. Beacons are also used for MLA purposes and they work with Bluetooth. Through this technology, they are also able to send push notifications. Recently companies started using the combination of WiFi and Bluetooth to improve accuracy and reliability of the MLA devices. The technology works as people walk through stores; the tracking companies find their wireless signal and assign the device a random number. They monitor that number as it moves across the screen and analyze patterns in the data. ==Uses of MLA== A number of industries can benefit from MLA services including retail, real estate, energy, insurance, manufacturing, healthcare, government, planning, and public safety. For example, retail businesses can compare sales revenue and evaluate marketing campaign effectiveness. Businesses can determine where to open stores and distribute their products. MLA is also beneficial for emergency cases. Hospitals can determine demand for new vaccines or make sense of sudden disease outbreaks. This is possible because every information system, desktop solution, or mobile app can take advantage of the location.〔(【引用サイトリンク】title=Location Analytic s: The Future is Where )〕 The physical stores have tools to collect data on their shoppers by monitoring their movement and their pauses. Video monitoring can provide up to 10,000 data points per store visitor. This allows stores to develop heat maps so they can put the items they want to sell in high traffic areas. If a mobile device is stolen by theft, this can be found by police by tracing the mobile number. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mobile Location Analytics」の詳細全文を読む スポンサード リンク
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